Yeti Misses Racing – Video
In this love/hate letter to adventure riding, Yeti reminds us racing will still happen someday. Also e-bikes.
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We sometimes forget that Yeti is a racing-focus brand. Their pro team is a little more Richie Rude than Brandon Semenuk. The widespread cancellations of race events has been hard on Yeti. But they persevere. Even when there is no hot seat, no tape, no clock and no cowbells, there are still mountains. In this short edit, “We’re Lost Without Racing,” Yeti documents some ups and downs of a harrowing bikepacking trip, some scary crashes and scarier lightning storms. It’s almost enough to make you forget about racing, until it doesn’t. This serves as a reminder that the events are coming. Oh, and also that an e-bike is coming.