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YT can’t just release a bike like everyone else. They have to mark the occasion with a feature film. And not just a shred edit or a kinda-funny-if-you’re-a-mountain-biker comedy video. Something with high production value, a moody aesthetic and top-level talent like Christopher Walken’s appearance during the new Jeffsy release or today’s announcement of the third-generation Capra, featuring Danish actor, Mads Mikkelsen. With roles in 2016’s Doctor Strange and Rogue One: A Star Wars Story and, more recently, 2020’s Danish film, Another Round and this year’s Chaos Walking, Mikkelsen is the sort of character actor that may only be recognizable to film nerds, but with future roles in the Harry Potter and Indiana Jones franchise, he is likely to become a household name. He also happens to ride mountain bikes, and knows and appreciates YT’s brand. That may have been a part of how they were able to negotiate a rate they could afford to have a world-class actor in what isn’t just a 3-minute curiosity piece, but a 20-minute dramatic film. So, while you wait for the new Capra, which may take a while, have a look at what the folks at YT have come up with.