Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Brands

Culture

New Blur Launches in Wes-Anderson-Inspired “Allez, Maxime!” – Video

Symmetry in motion

Get access to everything we publish when you sign up for Outside+.

Lately, we’ve seen bike launch edits mimicking horror films, martial arts anime, mecha kaiju battles, and self-help videos. But today, Santa Cruz has decided to mine the painstakingly symmetrical style of Wes Anderson in “Allez, Maxime!”, an ode to the feeling when all you want to do is pedal, no matter what the people around you think. Have a watch, and if it doesn’t make you want to dust off your DVD of The Royal Tenenbaums, at least read up on the new Santa Cruz Blur and the new Juliana Wilder.