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Stylish Swedish dirt jumper Max Fredriksson has joined Cannondale Bikes–the latest in a series of athlete signings for a brand that seems to be showing some kind of a resurgence. In his announcement video, Fredriksson takes his new steeds to the snow and to the skatepark–and shows that he’s quickly getting comfortable on the bikes.
“I’m THRILLED to finally be able to tell you all that I officially ride for Cannondale. It’s an absolute dream coming true to get the opportunity to ride for such a big brand like Cannondale. Ever since I was a little boy I’ve loved the brand and could never ever imagine myself being a part of it. We got some amazing projects and plans in the pipeline and I’m super eager to share it all with you this year!” – Max Fredriksson
Video: Simon Malmberg Duse
Watch more video HERE.