Get access to everything we publish when you sign up for Outside+.
From Industry Nine: We all know Matt Macduff for being no stranger to imaginative riding and pushing the limits of what’s possible on a bicycle. During the initial Covid lock down, Matt had been visiting his folks in Eastern Canada when he uncovered an old sketch book with some wild ideas from his past… creations from his childhood and teenage years that then seemed like a pipedream or unattainable at the time.
‘Rotation’ is the product combining just a few of these ideas from Matt’s imagination and turning dreams into a tangible reality in a one-and-done continuous hand-built trail in BC.
“After locking in my partnerships, I’ve been looking for an opportunity to shoot a project on the Norco Sight and showcase the abilities of Maxxis and Industry Nine products. I truly love riding trail, and after we finalized our location, I was able to assemble my dream team to make it all happen. The whole project provided a tremendous amount of personal growth, and I look forward to using this as a platform for the future. Thank you Industry Nine and Maxxis for the support and opportunity to express myself.” – Matt Macduff
Produced by: Matt MacDuff and Steelhead Marketing
Filmed by: Brody Jones, Zach Moxley and Kadison Pelletier
Images by: Jordan Sullivan
Supported by: Industry Nine and Maxxis