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You might say that Eminent Cycles have a “boxy” aesthetic, but this is ridiculous. Seriously, though, the San Diego-based brand seems to have something up their sleeve, because they just released a shred edit that truly may soon be headed for an actual shredder. Exactly what’s under all that cardboard and bubble wrap is a mystery to us. We only know it’s called the Eminent Drive, and it appears to rip.
Eminent Cycles may be under your radar, but they brand is known for the angular shape of its frames and its unique AFS linkage, which is a reimagining of a concept once called the Lawwill Link, used ages ago by Yeti, Schwinn and Tomac. But the styling of Eminent’s AFS bikes is so distinct, it’s hard to tell the difference between its models without a spec sheet and a geo chart. The fact that they’ve gone to such great and comedic lengths to hide this implies that the Eminent Drive may look completely different.
We’ve scoured the video, going frame by frame for clues, and we’ve got a few ideas about what this thing is. But if we told you, it would ruin all the fun of doing the same yourself. Pro tip: The “<” and “>” keys will advance a Youtube video backward or forward by one frame. Also, the “e” in “Drive” appears to be red.
Try and dig around at eminentcycles.com for more hints. If we learn any more, you’ll be the first to know.