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Beta’s first-ever print magazine is officially out in the wild, and we couldn’t be happier to share a glimpse of what’s inside our premiere issue. When our team started anew at what’s now Outside Inc. last fall, offering a quarterly print magazine was always part of the plan. Some folks asked why, in a time when digital rules the media world, would we even bother with putting words on paper? But truly, there’s nothing like print. And not just because of the feeling of holding an actual tangible paper product in your hand, flipping through it and reading words on paper instead of on-screen (although that is wonderful). It’s more what print represents—permission to slow down, to abandon the mindless scrolling and actually digest stories and images. Turn the pages, turn them back, read it again. Put it down, pick up. Repeat. It can take minutes or months to read a single issue, and that’s the point. It’ll still be here. And although we dedicate much of our time these days to betamtb.com and our various social channels, pulling together the inspirational, the beautiful, the captivating that motivate us to ride will always be a priority. We hope you enjoy our first issue. If you haven’t yet become an Active Pass or Beta Pass member, sign up today and you get this and each print issue as one of your membership perks. It’s also available on newsstand at all Barnes & Nobles bookstores, Raley’s grocery stores and Indigo book stores in Canada. Here’s a little of what you’ll find inside:
In between these features, you’ll find columns from familiar writers Mike Ferrentino and Kristin Butcher, a powerful essay on honoring love, battling demons and throwing caution to the wind through a grueling solo mission, a tribute to legendary trailbuilder Phil Vigil and gear editor Travis Engel’s analysis on why the now-standard 31.8-millimeter handlebar was never meant to be. Pick it up