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The marketing departments in our sport really know how to get a message across. Like E.T.’s Reeses Pieces or Agent Smith’s Ray-Ban sunglasses, the Dakine Team is embedding some gratuitous product placement in something that’s actually entertaining to watch. So, as we all get ready for the weekend, hopefully this will add some stoke. And if you capture any of your adventures on video, make sure all logos are visible.
Photos: Bruno Long